Joanna Penneycard London was established in South East London in 2016 as a bridal gown design house. At the time of establishment Jo had just left the film industry where she worked as a costume designer. The decision to move into the bridal industry was her love for design and exquisite tailoring.

 

JP London first started as a one-off bespoke service. A Jo Penneycard dress is a combination of elegance, craft and quality. Fabric choice has always been one of the most important and unique elements of a Jo Penneycard dress. "The feel and fall of a fabric can make or break a dress and never underestimate the importance of comfort on your wedding day". 

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In the six years since JP London opened Jo has broadened her services and we are very excited to announce we will soon be launching an accessories and ready to wear line. 

 

Please click on the link below to be taken to the Joanna Penneycard London website.